[ HOSPITALITY GLOSSARY · METRIC ]

What Is TRevPAR? (Total Revenue per Available Room)

TRevPAR measures total recognized hotel revenue per available room. It includes rooms plus recognized non-room revenue such as F&B, spa, parking, events and ancillary income. It does not automatically include all spending by hotel guests in the destination or the full GMV of third-party marketplace transactions.

Unlike RevPAR, which measures room revenue only, TRevPAR includes recognized non-room hotel revenue. Inclusion depends on revenue recognition, not where the purchase physically occurs. For a third-party booking where the hotel acts as an agent, the recognized revenue may be its commission or fee rather than the full transaction value (GMV).

How is TRevPAR calculated?

TRevPAR = Recognized Hotel Revenue ÷ Available Room-Nights

(OVER THE SAME TIME PERIOD)

For example, a 200-room hotel that recognizes $600,000 in hotel revenue (rooms plus recognized non-room revenue) over a 30-day month, with all rooms available each day, has 6,000 available room-nights, giving a TRevPAR of $100.

TRevPAR vs RevPAR: what's the difference?

RevPAR answers “how well are we selling rooms?” TRevPAR answers “how much recognized hotel revenue are we earning per available room?” TRevPAR complements room-only RevPAR by including recognized non-room revenue, such as spa, dining, events, parking, and eligible partner commissions. See our guide to hotel ancillary revenue.

Why does TRevPAR matter?

• It includes recognized non-room revenue. At the same available room-night count, growing recognized ancillary revenue can increase TRevPAR even when RevPAR is flat.

• It rewards the right behavior. Focusing on TRevPAR pushes hotels to grow revenue per guest, not just chase occupancy or rate.

• It complements other performance measures. TRevPAR is a revenue measure, not a measure of total guest spending or profit. Review it alongside costs, margins, and profitability.

How do hotels improve TRevPAR?

By growing revenue beyond the room: systematic hotel upselling, activating underused assets (spa, parking, event space), selling curated experiences, and earning recognized commissions or fees through trusted local partners. Only the amount recognized as hotel revenue contributes to TRevPAR, not automatically the full partner booking value. See how to increase hotel revenue: 12 levers beyond raising rates for the full set of levers.

Frequently asked questions

What does TRevPAR stand for?

Total Revenue per Available Room.

What is the difference between RevPAR and TRevPAR?

RevPAR measures room revenue per available room. TRevPAR measures total recognized hotel revenue per available room. It includes rooms plus recognized non-room revenue such as F&B, spa, parking, events and ancillary income. It does not automatically include all spending by hotel guests in the destination or the full GMV of third-party marketplace transactions.

How is TRevPAR calculated?

Divide total recognized hotel revenue (rooms plus recognized non-room revenue) by available room-nights over the same period. For a single day, the denominator is the number of available rooms.

Why is TRevPAR important?

It includes recognized non-room hotel revenue that room-only RevPAR excludes. It measures revenue, not profit, and should be considered alongside costs and profitability.

Does TRevPAR include off-property purchases or marketplace GMV?

Inclusion depends on the revenue the hotel recognizes, not where a purchase physically occurs. A hotel acting as an agent may recognize only its commission or fee from a third-party booking, rather than the full transaction value (GMV). Guest spending that is not recognized hotel revenue does not enter TRevPAR.